E-Commerce Platform Redesign

Project Overview

A full redesign and rebuild of an e-commerce platform serving millions of customers. We improved the user experience with a modern interface, implemented advanced search and filtering, personalized recommendations, and a streamlined checkout process. The new platform increased conversion rates by 35%.

The Challenge

The existing platform was slow, had poor mobile experience, and high cart abandonment rates exceeding 70%.

Our Solution

We rebuilt the platform from scratch with Next.js for performance, implemented intelligent caching, and redesigned the checkout flow to minimize friction.